Assistant Director of Marketing-Athletics
Texas Christian University
Fort Worth, TX
Full-time
Advertising / Marketing / Public Relations
Posted on April 30, 2024
Job Summary:
The Assistant Director Marketing is responsible for supporting the TCU athletic marketing program objectives by coordinating and implementing sales and marketing strategy.
Duties & Essential Job Functions:
1. Develops collegiate athletic marketing plans and promotion schedules for assigned sports.
2. Develops and implements season ticket, single game and group sales campaigns.
3. Establishes goals and strategies for assigned projects.
4. Supports broadcast and promotion of events by working collaboratively with communications, creative and video staffs.
5. Assists with developing and implementing corporate relationships with IMG staff.
6. Develops and execute strategies to elevate game atmosphere for assigned sports.
7. Maintains a working relationship with coaching staffs for assigned sports to ensure marketing goals are being met.
8. Adheres to the financial objectives for the department and participate in budget planning.
9. Researches growing trends in the industry by collecting and analyzing data to continually enhance job functionality and goals.
10. Assists in managing graduate students and student workers.
11. Cultivates relationships across campus to collaborate and implement projects that are mutually beneficial.
12. Performs other related duties as assigned.
Required Education & Experience:
• Bachelor's degree in Marketing or related field or equivalent in experience.
• 2 years experience in collegiate athletics marketing or sports marketing and sales.
Preferred Education & Experience:
• None
Required Licensure/Certification/Specialized Training:
• Valid Texas Driver's License.
• Must be insurable under the university motor vehicle requirements.
Preferred Licensure, Certification, and/or Specialized Training:
• None
Knowledge, Skills & Abilities:
• Knowledge of sales and marketing techniques.
• Knowledge of customer service techniques.
• Knowledge of interpersonal communications and presentation techniques.
• Skill in oral and written communication techniques.
• Ability to manage multiple projects.
• Ability to prioritize.
• Ability to work independently and on a team.
• Ability to train and lead staff.
• Ability to achieve effective sales results.
• Ability to evaluate and make recommendations to improve operations.
TCU Core Competencies:
University Core Competencies definitions may be found on the Human Resources website and in the staff performance management system.
Physical Requirements (With or Without Accommodations):
• Visual acuity to read information from computer screens, forms and other printed materials and information.
• Able to speak (enunciate) clearly in conversation and general communication.
• Hearing ability for verbal communication/conversation/responses via telephone, telephone systems, and face-to-face interactions.
• Manual dexterity for typing, writing, standing and reaching, flexibility, body movement for bending, crouching, walking, kneeling and prolonged sitting.
• Lifting and moving objects and equipment up to 10 lbs.
Work Environment:
• Work is indoors and sedentary and is subject to schedule changes and/or variable work hours.
• This role is an on campus, in-person position.
• There are no harmful environmental conditions present for this job.
• The noise level in this work environment is usually moderate.
AA/EEO Statement:
As an AA/EEO employer, TCU recruits, hires, and promotes qualified persons in all job classifications without regard to age, race, color, religion, sex, sexual orientation, gender, gender identity, gender expression, national origin, ethnic origin, disability, genetic information, covered veteran status, or any other basis protected by law.
The Assistant Director Marketing is responsible for supporting the TCU athletic marketing program objectives by coordinating and implementing sales and marketing strategy.
Duties & Essential Job Functions:
1. Develops collegiate athletic marketing plans and promotion schedules for assigned sports.
2. Develops and implements season ticket, single game and group sales campaigns.
3. Establishes goals and strategies for assigned projects.
4. Supports broadcast and promotion of events by working collaboratively with communications, creative and video staffs.
5. Assists with developing and implementing corporate relationships with IMG staff.
6. Develops and execute strategies to elevate game atmosphere for assigned sports.
7. Maintains a working relationship with coaching staffs for assigned sports to ensure marketing goals are being met.
8. Adheres to the financial objectives for the department and participate in budget planning.
9. Researches growing trends in the industry by collecting and analyzing data to continually enhance job functionality and goals.
10. Assists in managing graduate students and student workers.
11. Cultivates relationships across campus to collaborate and implement projects that are mutually beneficial.
12. Performs other related duties as assigned.
Required Education & Experience:
• Bachelor's degree in Marketing or related field or equivalent in experience.
• 2 years experience in collegiate athletics marketing or sports marketing and sales.
Preferred Education & Experience:
• None
Required Licensure/Certification/Specialized Training:
• Valid Texas Driver's License.
• Must be insurable under the university motor vehicle requirements.
Preferred Licensure, Certification, and/or Specialized Training:
• None
Knowledge, Skills & Abilities:
• Knowledge of sales and marketing techniques.
• Knowledge of customer service techniques.
• Knowledge of interpersonal communications and presentation techniques.
• Skill in oral and written communication techniques.
• Ability to manage multiple projects.
• Ability to prioritize.
• Ability to work independently and on a team.
• Ability to train and lead staff.
• Ability to achieve effective sales results.
• Ability to evaluate and make recommendations to improve operations.
TCU Core Competencies:
University Core Competencies definitions may be found on the Human Resources website and in the staff performance management system.
Physical Requirements (With or Without Accommodations):
• Visual acuity to read information from computer screens, forms and other printed materials and information.
• Able to speak (enunciate) clearly in conversation and general communication.
• Hearing ability for verbal communication/conversation/responses via telephone, telephone systems, and face-to-face interactions.
• Manual dexterity for typing, writing, standing and reaching, flexibility, body movement for bending, crouching, walking, kneeling and prolonged sitting.
• Lifting and moving objects and equipment up to 10 lbs.
Work Environment:
• Work is indoors and sedentary and is subject to schedule changes and/or variable work hours.
• This role is an on campus, in-person position.
• There are no harmful environmental conditions present for this job.
• The noise level in this work environment is usually moderate.
AA/EEO Statement:
As an AA/EEO employer, TCU recruits, hires, and promotes qualified persons in all job classifications without regard to age, race, color, religion, sex, sexual orientation, gender, gender identity, gender expression, national origin, ethnic origin, disability, genetic information, covered veteran status, or any other basis protected by law.
