Brand Manager
Req #25816
Our current portfolio of media assets includes USA TODAY, local media organizations in 46 states in the U.S., and Newsquest, a wholly owned subsidiary operating in the United Kingdom with more than 120 local news media brands. Gannett also owns the digital marketing services companies ReachLocal, Inc., UpCurve, Inc., and WordStream, Inc., which are marketed under the LOCALiQ brand, and runs the largest media-owned events business in the U.S., USA TODAY NETWORK Ventures.
To connect with us, visit www.gannett.com.
The Multi-Location Brand Manager will be responsible for the successful execution of digital marketing programs and media plans that support the strategic goals and revenue objectives of LOCALiQ's Brand partners. Reporting to the Vice President of Multi-Location Brands, this role will focus on a go-to-market strategy to drive revenue growth within strategic accounts across platforms, concentrating in search, SEO, social, targeted display and general digital solutions.
This individual should be skilled in managing client relationships as well as developing and driving strategies to grow existing brands.
In this role you will:
- Drive multi-media marketing solutions sales focusing on the large, local business sector with local or regional decision makers, often with multiple decision makers and influencers.
- Define brand strategy and deliver measurable growth of brand product and revenue adoption.
- Collaborate with key stakeholders across product, client services, client solutions and sales operations to strengthen and elevate strategic relationships with regional and national brands.
- Develop opportunities and drive active participation in business organizations and industry groups that lend to the business growth areas.
- Serve as a subject matter expert at industry events, trade shows and client conventions.
- Articulate the LOCALiQ | USA TODAY Network value proposition and prove ROI with data.
- Create, execute, and manage custom marketing campaigns supporting multi-channel sales strategies and initiatives
- Measure and report performance of all marketing campaigns, assess ROI and KPIs.
- Brainstorm, contribute and develop ideas in support of all brand marketing programs.
- Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
- Work closely with cross-functional B2B teams and sales enablement partners
- Collaborate with advertising sales executives, local sales leadership, and other regional resources to develop integrated marketing solutions and build presentations that incorporate research, insights, creative concepts and other complex information for client proposals and report reviews.
- Execute marketing and sales support plans, including implementation of regional and corporate segments and client strategies and market development strategies
- Execute marketing campaigns to ensure content and brand messages are consistently built across multiple channels
Qualifications
- Demonstrated success as marketing specialist, project manager or similar role
- Strong creative thinker and effective troubleshooter
- Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
- Demonstrable experience in marketing, data analytics and tools
- Expert level computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords, etc.)
- Strategic, technical marketing, media planning & research skills, interpersonal collaboration skills, and solid sales management understanding
- Background in market research and application
- Ability to pull and analyze research, develop effective marketing presentations and relay strategies to internal and external partners
- Demonstrate strong organizational and project management skills to manage multiple ongoing projects with a strong sense of ownership, drive, and urgency.
- Be a self-starter with the ability to work independently in a highly demanding, fast-paced environment. Ability to work with C-level clients, corporate and matrix organizations.
- Sales experience with digital marketing products and services preferred
- Ability to work remotely and independently
Other details
- Job Family Brand Marketing
- Job Function Marketing
- Pay Type Salary